Forget gender stereotypes: finally, a shirt made for all

AndAll crafts gender-free, down-to-the-thread sustainable shirting in prints inspired by modern life.

Hong Kong (December 17, 2020): Today, Lapidary Limited, an impact venture building platform, is launching its first wholly-incubated sustainable apparel brand, AndAll. 

AndAll offers shirting that combines gender-free silhouettes and construction with a focus on quality artisanship, sustainability and ethical production.  Timeless design, inspiring prints and a focus on circular production underpin the brand’s approach to quality and garment longevity;  AndAll shirts are designed to be the foundation of any wardrobe, season after season.  The brand not only offers a truly versatile, visually inspiring garment, but one that also engages with the modern consumer and motivates more mindful consumption. 

Circularity drives every aspect of AndAll shirting— especially in the  brand’s choices of materials and manufacturing processes. The brand uses materials such as TENCELTM Lyocell fibers from FSC and PEFC-certified eucalyptus wood sources along with a highly water-efficient digital printing technology to bring their prints to life in more sustainable ways.

“Our goal is to re-think the way we produce and consume,” says the brand’s Co-Founder, Christine Yu, “AndAll embodies this: a visually inspiring, thoughtfully functional garment designed and produced using circular design principles. We’re also calling attention to the intertwined nature of sustainability and the conversation on gender stereotypes in retail and the fashion industry as a whole. We’ve made a shirt that focuses on body shapes, not gender stereotypes. ”

AndAll also showcases that a focus on sustainability is a viable business model. “We think we’re doing something different, not just in creating a brand that is sustainable from a product perspective, but from the way we run the entire business” adds Kyros Shirazi, AndAll Co-Founder.  

“Our take on sustainability is reflected across our entire P&L; we don’t believe in growth at all costs, unlike the plethora of VC-funded, direct-to-consumer brands currently operating in the market.”

Brand and product highlights:

• AndAll is launching with The Digital Oxford Shirt—a gender-free fit shirt made with respect for people and planet, in seven gender-free sizes.
• AndAll shirts are designed and made with circular design principles: The Digital Shirt exemplifies the brand’s commitment to bio-based, biodegradable fabrics, such as those made with TENCELTM Lyocell fibers. The shirt is constructed in 100% mono-material: down to the interlining and sewing thread. 
• AndAll is committed to sustainable and zero waste principles: no plastic is used in their consumer packaging. Every AndAll shirt comes in a reusable cloth bag made with second-quality fabric, which also incorporates the brand’s own production scraps. 
• Sales periods, global shopping holidays and discounting do not feature in their sales practices given their commitment to responsible production and consumption.
• Tree planting in place of product discounts feature prominently in activities such as signing up for AndAll’s newsletter, returns, and referrals. 

TENCEL™ is a trademark of Lenzing AG

-ENDS-

About AndAll: AndAll is a digital-first, e-commerce brand of gender free, sustainable shirting in timeless prints made for modern life. It is a wholly-owned and incubated brand under Lapidary Limited, an impact investing and venture building platform founded in 2017.

About Lapidary Limited: Lapidary Limited is an impact investing and venture building platform founded in 2017 focused on  investing and incubating early-mid stage, mission-focused and for-profit companies  in Hong Kong and Southeast Asia across a variety of impact mandates. In the impact venture building space it is building a series of concepts across the sustainable fashion space, from fiber innovation, fashion technology (3D,AR,VR, “fit tech”) to brands. AndAll is the first concept in this theme.

About Christine Yu: Christine Yu is Founder and Managing Director of Lapidary Limited, and Co-Founder of AndAll. Prior to Lapidary, Christine spent the majority of her career in the institutional capital markets space, where she worked on the first green bond in Asia Pacific. Christine has since  focused on investing and impact investing through Lapidary and heading up AngelVest Hong Kong, a regional angel investing network.  She is also passionate about women’s empowerment, gender equality and mentoring. Christine co-founded a non-profit organization  Girls Just Wanna Have Fund$ which is focused on closing the gender investing gap. She holds a BA in Political Science from the University of Chicago, and an MBA from the University of Chicago Booth School of Business.

About Kyros Shirazi: Kyros Shirazi is Managing Director of Lapidary, and Co-Founder of AndAll. His professional experience includes extensive buy-side and sell-side investment banking work at various investment banks in London, New York and San Francisco. Kyros’s move into entrepreneurial finance with Lapidary combines his corporate finance and investment banking background with his belief in values-aligned investing and sustainability as well as his desire to work with inspiring entrepreneurs on an ongoing basis. Kyros received his BS degree in Economics with a concentration in Finance from The Wharton School at the University of Pennsylvania. He is also an active angel investor with AngelVest, a regional angel investing network.

Media Inquiries:

christine@weareandall.com – APAC

katie@weareandall.com – US

AndAll website here

Lapidary Limited website here

Press Kit can be found here